Our Process

  • We go deep quickly to absorb knowledge and ask tough questions, helping enrich the usability of insights already at your fingertips.

  • “Precious” is not in our repertoire: we will not sacrifice progress for the sake of perfection.

  • Being wrong is a win, in our book. It means we asked the right questions and got the insight you needed to propel growth.

  • This is fun work and we truly enjoy that we get to study the human condition every single day. That means giving grace, making space, and having fun along the way.

Our Journey

In 2019, Sarah hired Olivia to build out a market research practice alongside the broader research team she had been shaping at a mid-stage consumer tech startup. From the start, they clicked - not just as colleagues, but as collaborators who shared a deep respect for rigorous thinking, candid communication, and getting things done with professionalism and heart.

Since then, Sarah and Olivia have stayed in each other’s orbit: passing work back and forth, collaborating on client projects, and leaning on each other as sounding boards and strategic partners. Across in-house roles and freelance engagements, they’ve mastered a shared rhythm that balances curiosity and clarity, intuition and structure, honesty and optimism.

In Field is the natural next step, where Sarah and Olivia bring their combined experience, collaborative spirit, and love of good questions to teams that are ready to move with purpose.