Sarah is a freelance UX researcher and strategist based in Austin, TX. Over the past decade, she’s helped teams nationwide unlock insights that inform digital experience and product strategy, building research programs that scale across organizations. 

Alongside her research work, Sarah co‑founded Bowl & Kettle, an outdoor-focused CPG venture now sold in retailers across the US, all driven by a backbone of quality, purpose-led growth, and organic momentum. 

Her path into entrepreneurship was a natural extension of her research practice: a deep belief in listening well, testing early, and building things that genuinely serve people. That same mindset now shapes how she helps teams navigate ambiguity and make confident decisions. 

Sarah is known for her curiosity-driven style, her commitment to personal wellness and sustainable work rhythms, and her belief in embedding research as a core strategic muscle for teams.